> FACE BOOK

In just over two years, Mark Zuckerberg had built the Internet directory service Facebook from nothing more than an idea into a national phenomenon worthy of a reported $750 million buyout offer. The organization had grown from just a few friends programming around a kitchen table to a full-fledged technology business with over 100 employees and 7.4 million users. Zuckerberg would have to develop an organization strategy that could allow the company to keep up with its underlying growth metrics, while ensuring Facebook’s consumer experience was better than its alternatives. The company’s core market—college students—were prone to switching and potential new markets—college students outside of the U.S. and high school students—were rife with well-funded entrants that were a step ahead of Facebook. Focusing the organization on the right objectives would be critical; getting the company to perform efficiently against those objectives would be a challenge for Facebook CEO and 21-year-old Harvard drop-out Mark Zuckerberg.

The Assessment Question

“How do you research Face Book current and future customers to identify their wants and needs to provide data into the building of strategy to achieve the right organisational objectives”

1. The group task will be to: - from a client brief (as above), you are expected to write a research proposal. You will outline the methodology behind the approach, (nucleus, sample and size, method(s), execution, collection, analysis, presentation of results format et all), and identify what you believe will be the expected results of the proposed research.

2. You will design a survey and questionnaire using SNAP software and include a draft in the appendix , and in your literature rationalise the questionnaire construct.


3. The skills and evaluation of the written 3,000 word group response will be examined for theory and practicality of execution