I have 15 years
professional experience as a journalist and copywriter. I specialise in
writing about business, technology and professional services issues,
with a clear focus on explaining the benefits to customers of complex
technical solutions. My strength lies in helping clients in the
high-tech and business services sectors to: shape projects from initial
concept; capture knowledge from domain experts within the company
through interviews; and produce polished, effective, customer-facing
copy.
I write customer case studies, white papers, press releases,
ghosted opinion articles, newsletter copy and website copy for
companies, working directly or through public relations agencies. I
have particular vertical sector expertise in manufacturing and
healthcare, but have written across all industry sectors.
Current and
previous clients include:
* Royal Bank of Scotland e-business division
(security solutions) - briefing papers, case studies, press releases
and website copy
* Centrix (IT consultancy) - website copy
* ISIS
Equity Partners (private equity house) - website copy, case studies
for website
* Durrants (media monitoring agency) - website copy
* BlackSpider Technologies - white papers
* Coda (accounting software)
- case studies, ghosted magazine articles
* GXS (global provider of
e-business infrastructure) - white papers, case studies
* Atos Origin
(global IT consultancy) - briefing papers.
I will be happy to provide
client references and examples of projects on request.
In the past, I
have written extensively for Computer Weekly, Computing and other
leading IT sector publications. I received an MSc in Multimedia in 2003
which included modules in marketing and marketing communications, as
well as design and authoring of multimedia products on the internet and
on CDRom, using a range of tools.